Veo Branding Guidelines
Welcome to our hub for partner guidelines and assets. We want to make it easy for you to integrate Veo while respecting our brand and legal/licensing restrictions.
Logos
Don’t use coloured versions. Use black or white version.
All four core colours can be used as backgrounds. Make sure you use the right logo on top.
Brand name
VEO IS ONLY ALLOWED WHEN ALL CAPS.
If not then it’s spelled Veo.
Examples
Veo is a footballer's best friend.
VEO IS A FOOTBALLER'S BEST FRIEND.
Our core colours
Active Green
HEX #3DD64F
RGB 61, 214, 79
CMYK 71, 0, 84, 0
Calm Green
HEX #093E14
RGB 9, 62, 20
CMYK 100, 0, 100, 69
Black
HEX #000000
RGB 0, 0, 0
CMYK 60, 40, 40, 100
White
HEX #FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0
Core colours: Do’s and don’ts
Text
Don’t use the greens for text in the base layer.
Use black or white.
Backgrounds
All four core colours can be used as backgrounds and surfaces. Make sure you use the right colour text on top.
Secondary colours
Active Blue
HEX #B2DDE5
RGB 178, 221, 229
CMYK 32, 0, 1, 0
Calm Blue
HEX #16275A
RGB 22, 39, 90
CMYK 100, 66, 0, 76
Active Purple
HEX #D8C5FC
RGB 216, 197, 252
CMYK 22, 32, 0, 0
Calm Purple
HEX #382460
RGB 56, 96, 36
CMYK 98, 97, 0, 49
Active Pink
HEX #FBC6CF
RGB 251, 198, 207
CMYK 0, 25, 0, 0
Calm Pink
HEX #661A40
RGB 102, 26, 64
CMYK 26, 100, 0, 57
Active Red
HEX #FB4C4C
RGB 251, 76, 76
CMYK 0, 89, 66, 0
Calm Red
HEX #580F21
RGB 88, 15, 33
CMYK 5, 100, 50, 74
Active Orange
HEX #FF8133
RGB 255, 129, 51
CMYK 0, 62, 97, 0
Calm Orange
HEX #701C00
RGB 112, 28, 0
CMYK 0, 82, 92, 42
Active Yellow
HEX #F4EE34
RGB 244, 238, 52
CMYK 5, 0, 78, 0
Calm Yellow
HEX #6A401B
RGB 106, 64, 27
CMYK 11, 64, 89, 61
Secondary colours: Do’s and don’ts
Text
Don’t use the secondary colours for text in the base layer. Use them only as background or container colours, with black or white text on top.
Combining colours
You’re free to mix and match the duos, but always combine an active with a calm colour. Never two actives or two calms for the base layer of the brand.
Typography
Veo uses two typefaces. A display typeface for headlines that strikes the perfect balance between friendly and sporty, combined with a functional typeface for body copy that hints at the technical backbone of Veo.
If you want to use our font please reach out to some@veo.co
